Market Research Services
Clinical Trials Analysis:
Clinical trial data is the foundation for labeling and promotional claims yet the actual data and
the manner of communicating that data may create rather different impressions. A critical compilation,
examination, and comparison of the data from large and small trials, from trials for initial indications
vs. additional indications, from professional meeting presentations vs. publications, etc. can provide
decision makers with a comprehensive perspective of product strengths and weaknesses, and the marketing messages
and efforts in support of those brands.
Competitive Message Analysis:
Individually youíve seen the detail aides, the journal ads, and the other promotional materials for the
competition, but what are the component messages being delivered via the different media and words? Are
those messages changing in response to changes in the market (e.g., the competition, regulatory authorities,
and physician or patient perceptions)? Are the messages from competing brands fundamentally different or
are they simply telling the same story differently? A critical and multifaceted analysis of the competition
and messages can supply answers to many questions.
Disease Trend Overview:
The launch of new classes of agents with new MOAs, the results of long-term prospective trials that
radically change thinking, and the politics and policies of healthcare delivery and payment are only some
of the factors that are changing the practice of medicine. An in-depth analysis of current medical knowledge,
practice, and constraints along with anticipated changes due to agents now in pharmaceutical pipelines can
assist your team in making key compound development and launch decisions.
Marketing Channel Identification and Analysis:
For some healthcare products the availability and suitability of specific marketing channels is obvious;
for others it is not. Might your brand benefit from a critical analysis of potential options that might
be more suitable for the unique nature of your brand? Since successful brands are built not created let
us help you maximize your brand's potential in ways that are only obvious when you have the necessary information.
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